NOWPayments CEO Kate Lifshits Says Businesses Should Stop Paying for Crypto Payouts
[PRESS RELEASE – Amsterdam, Netherlands, July 10th, 2026] NOWPayment believes the crypto industry has accepted unnecessary costs for too long – and that businesses no longer have to. For years, paying blockchain fees has been treated as the price of sending crypto. According to Kate Lifshits, CEO of NOWPayments, it’s














